Elsie in the picture and the video (please watch the video) came into us as a stray on December 12th! She is the sweetest dog, but had such a matted coat. We will keep you posted on her journey during this campaign - thank you for donating.

Our branch is an independent charity, meaning we are entirely self-funded. Every single penny we spend must be raised through our own efforts!

This year, our Rehoming Centre, located just outside King’s Lynn, has been operating at full capacity, with rehoming figures reaching record-breaking levels. This is truly remarkable, especially in light of national trends showing a significant decline in pet rehoming rates. As of this publication, we have successfully rehomed over 500 animals, including dogs, cats, rabbits, hamsters, and more.

Our organisation currently relies on two vehicles: our primary animal ambulance and a secondary vehicle. This secondary vehicle plays a crucial role in transporting animals to and from the vet, assisting with the trapping of feral cats, and collecting the generous donations from the kind-hearted people of West Norfolk, which are then delivered to our shops.

However, our secondary vehicle is now 11 years old and has logged over 100,000 miles. We are keen to replace it with a Plug-in Hybrid Electric Vehicle (PHEV). Thanks to the solar panels installed at our facility, we estimate this switch could save us around £3,000 per year in fuel costs—savings that are much needed as our veterinary expenses are projected to increase by approximately £15,000 this year.