We did it
On 28th June 2022 we successfully raised £5,820 with 233 supporters in 42 days

Our aim is to expand our current offering to schools in Norfolk to support wellbeing and social skills following the pandemic.

by Embrace PFC CIC in Great Yarmouth, England, United Kingdom

New stretch target

The more funds we can raise, the more young people we are able to support to change their futures, overcome the social anxiety, build confidence and self-esteem and manage challenges they are facing and strive for the future they want and deserve.  


Embrace: People – Futures – Change is a social enterprise based in Norfolk supporting people in our community primarily through coaching, but also ongoing support, mentoring and signposting. We strongly believe that everyone deserves a chance to shine and to have the future they want and deserve. We have the strap line ‘Supporting you to become the best version of you’, with the main aim to support people who are perceived to be or feel marginalised or disadvantaged within the community to be the best they can be.

Embrace was founded in 2015 by Emma Roache, who started her working career at Aviva, although it was Norwich Union in those days! Having lived a challenging life including, growing up in an abusive home, being made homeless at age of 16 through no fault of her own, and later experiencing an abusive relationship, Emma has a level of empathy and compassion which cannot be taught. Using her passion and drive to turn her adversity into a positive through Embrace, she is able to support others and enable and empower them to live the life they deserve. As Project Lead, Emma has worked helping people for over 15 years. She is qualified level 3 in Information Advice and Guidance and in Health and Social Care and has a BSc (Hons) Degree in Combined Social Sciences with Criminology along with being a Professional Certified Coach with the International Coach Federation. 

We are noticing that young people’s mental health and wellbeing is increasingly being negatively and disproportionately impacted by in the pandemic without the support they need being available due to the increased demand.  Increased social anxiety, loss/reduction in confidence and self-esteem and the uncertainty for the future and what will happen with future prospects and so on is causing huge anxiety for many young people.  Along with the isolation and lack of social interaction during the pandemic having a lasting affect the wellbeing of our young people 

We have a proven record of supporting young people to increase confidence and self-esteem, to manage and overcome social anxiety and help to build and develop coping strategies and techniques to help cope with and overcome these challenges.  We can help these young people to 'build back better' in terms of growing in confidence and self-esteem, empowering them to overcome the social anxieties created due to the pandemic and to believe that there is a future for them, that they can plan for a future they want and deserve, to find a clear direction, to continue learning or move into employment which will help them to create a future which they currently feel is so uncertain.

The support we provide is bespoke for each individual or group of individuals, offering a person-centred approach, because everyone's experiences and needs are different. The fact our founder and project lead, Emma, has lived the experience of many of the things she supports people on makes a real difference to the people we support, along with her extensive training and experience. The results we get are huge and they are sustainable long term. People we work with tell us that they had almost given up finding ways to be different, to be happier, to overcome challenges and so on. 

Supporting our young people now will positively impact their whole future meaning they are able to fully participate within society which benefits them and their community.  The young people who work with us like the fact that our founder Emma has also been through challenges in her teens/early adulthood, it gives them a sense of being understood and heard without judgement, meaning they connect, open up and engage more, finding inspiration in the fact that Emma has done it for herself.  

We already work with several local colleges and partner agencies in Norfolk, but we are moving more into high schools and need additional funds and support to expand our work in these areas, along with introducing talks, workshops and groups activities focused around wellbeing.  You can read a little more about some of our outcomes here.

With your help we can support young people to increase their confidence, self-esteem and wellbeing, reducing social anxiety and increasing future prospects.  These skills are essential to be able to build the future they want and deserve and their ability to live a full and happy life where they can fully participate in society.

 The specific areas we will focus on:

  • Learn new easy to implement techniques and strategies to support wellbeing in a sustainable way
  • Build and increase confidence, self-esteem, motivation and self-belief 
  • Find ways to manage and overcome their social anxiety and reduce isolation
  • Supporting the young people to identify opportunities for them to progress and create the future they want and deserve
  • Build upon visions and hope and dreams for the future - breaking these down into achievable steps to move towards their goal

Some feedback we have received:

''I feel a lot more confident in my life decisions and my self-esteem has got so much stronger during my time working with Embrace'

'It's been really good, really helpful.  You've been really understanding and challenging in a good way.'

'I feel that my confidence and self belief has improved, and I also feel that my motivation to be a more open person has improved. I have also learned how important self care is for my wellbeing and for helping me to feel much happier. I now also know that saying and repeating affirmations everyday help me feel better about myself and help to give me a more positive mindset about thoughts and issues that may be worrying me.'

'I am now who I wanted to be'

'I now have hope for the future and believe good things are going to happen.’ 

'I am more optimistic with goals for the future'

'I’m now more confident and I now see things in a different and more positive perspective’

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