Since 2021, WWF and Aviva have been working together to restore UK landscapes, build healthier more resilient communities and help transform one of the biggest indirect drivers of climate change: the UK finance sector.

The UK is one of the most nature depleted countries in the world. With nature in freefall and communities at risk of climate change events, WWF and Aviva are working together to tackle climate change to build a more sustainable future.

Aviva is WWF’s lead partner in the insurance and pensions sector. Together we are making a difference in three areas:

1. Building Climate resilient communities and restoring nature: 
We’re living through a climate and nature emergency, seeing extreme weather events across the globe due to climate change. Together, we’re developing projects that work with nature to help reduce the effects of extreme weather, particularly flooding, on communities in the UK and Canada.

 2. Encouraging Action by Engaging People:
We'll be engaging people across Aviva's core markets in the UK and Canada, inspiring and empowering local communities, individuals, employees, and financial institutions to better understand the power of their individual choices and help them take action for our planet and create a world where people and nature thrive together. To date, Aviva colleagues in the UK have volunteered over 3,000 hours on our partnership projects. 

3. Transforming the Finance Sector:
Financial institutions have a vital role to play in the transition to a sustainable future, and together with Aviva, we are striving for a transformational shift in the sector to help slow climate change – a shift without which the UK will not be able to meet its net zero target. We will also make joint calls on the UK government to ensure they deliver on their climate and nature commitments and push for even greater and faster ambition.