Setting your target
You have the option to set your project target up under one of two models:
Keep what you raise - meaning you get all pledges made by the end date, regardless of whether your initial funding target has been met, but you cannot continue fundraising beyond this date
All or nothing - meaning you have to reach your funding target by the end date but do have the option to continue fundraising if your target has not been met.
It’s therefore vital that you consider carefully what funding target you want to set. Too low and you won’t be able to realistically bring your idea to life; too high and you may be needlessly pushing your ambitions out of reach.
Telling your story
Your Crowdfunder page is your platform for sharing your story to potential donors. Take care to explain your idea as clearly and succinctly as possible. Consider what photographs would help tell your story and whether a video would help you explain. Key points you’ll need to articulate are:
• What your organisation does
• What your project is and the challenge it aims to address
• How your project is an innovative step forward
• How much funding you need and how it will be spent
You can find a lot more help with creating a powerful project page below.