Using social media to promote your project

by Aviva Community Fund | Aug 08, 2022 | Learn

Using social media to promote your project

So, you’ve set up your project and you’re excited about sharing it with the world. But how do you do it? 

In our experience, social media is a key way to get your project noticed by those around you. It’s a heavy-weight crowdfunding tool that can hugely impact your project’s success, if you use it well. Most of us are pretty familiar with at least one social media platform and may already use it to stay in touch with friends, share photos, find jobs or even just stay up to date with the latest news.

Whether you’re new to the world of social or have been on it for years, we’ve got you covered. Our social whizzes have broken things down to make everything as simple as possible.

Mix it up

You can use social media to update your audience on your Crowdfunder, including the amount raised so far, any new rewards, and exciting developments. It’s a great way to encourage people to keep talking about your campaign and sharing it far and wide.

A question we get asked a lot is how often to post on socials. Well, the answer to that is dependent on the platform! When it comes to Instagram and Facebook, no more than one post a day is best. A Twitter feed moves a lot faster, which means that you can get away with posting a lot more. Though, as a rule of thumb, it’s recommended to post between one and five tweets per day. 

Make sure to be engaging with posts from other people too.

Though remember that every social media account is unique, so what works for others might not work for you and vice versa!

Eye-catching images

Social media posts with eye-catching images are far more effective in building support for your idea but it’s not always easy to find the time to make nice visuals. In fact, content with relevant images gets 94% more views than content without relevant images. Not to mention that visual content is 40x more likely to get shared.  

To give you everything you need to get started, we’ve created a marketing library filled with creative and visual content to share across major social channels such as Twitter, Facebook, and Instagram.

The wonderful world of gifs

Did we mention that we have gifs? Gifs are a great way to add some fun to your social posts and keep people updated about your Crowdfunder using stories. 

If you’ve not used gifs before, it’s really easy to get involved. When uploading a story to Facebook and Instagram, you can search for “CrowdfunderUK” in the sticker search bar and our gifs will appear. You can also find us on Giphy or download your own content from our library!

Connect with Crowdfunder

Here at Crowdfunder we’re always active on social media, shouting about the latest projects, competitions, and crowdfunding news. To stay connected, start by following us on FacebookTwitterInstagram and LinkedIn. We love to share your news, so let us know you’re going live by tagging us in a post. 

Use hashtags

Hashtags are a way of letting people know what you’re posting about or joining a conversation on social media. The hashtag #CrowdfunderUK is a great one to use, along with #Crowdfunding, #Funding and #Crowdfunder. You can also use any hashtags relevant to your project or intended audience. For example, if you’re opening a brewery then you could use #Beer, #Brewery or #Brewing.

Our top tips for each social media platform

Instagram: Add your project link to your bio for easy access and use relevant hashtags to get it seen by people outside of your immediate network. If your project has a local focus, tag the location in any posts so that others in your area can find it. 

Facebook: Keep sharing your project with your friends and ask them to share it too. Don’t forget, Facebook recommends using video content that’s over 3 minutes long. Post about your project in local groups to connect with others in your community. 

Twitter: With only 280 characters, make sure to be clear and concise with your messaging. Use hashtags and tag people in your posts. 

LinkedIn: Utilise your professional network and ask them to spread the word about your project.

TikTok: Taking social media by storm, TikTok’s video content can help you tell your story in a fun and vibrant way. 

Looking for more guidance on your crowdfunding project? Head over to the Knowledge Hub