How you can help

The Tour De Mentia is in its third, and final, year. Having started in 2023 with a one-day 210km ride from Norwich to London, last year saw the team ride from York to London in two and half days covering 500km, and on 2 July this year they will go one step further, taking on ‘The Longest Day’.

In celebration of Aviva turning 330 years old in 2026, the Tour De Mentia team, made up of Aviva employees and insurance broker partners, will be riding 330km coast to coast, from Rochester in Kent to Weston Super Mare in Somerset in just one day. This gruelling ride, beginning at dawn, will be significantly further than the majority of the riders have ridden before in one day, and an incredible test both physically and mentally, with the riders being on their bikes for anywhere up to 16 hours.

The aim of the Tour De Mentia was to cover 1000km over three events and raise £100,000 for the Alzheimer’s Society with Insurance United Against Dementia. This ride will see the team hit that 1000km and with your support hopefully see them achieve their incredible fundraising target which will do so much in the fight against dementia.