Together, we can lift communities up

How the Aviva Community Fund works

Application forms

Submit an application

Applications are open all year round. When applying, you’ll see the eligibility requirements – read these carefully to make sure you meet the criteria.

If you need any help to tell your story and prepare your project page, we’ll guide you through the process with free toolkits and resources.

Donation pot

Raise your funds

It’s time to get out there and drive donations to your fundraising page! Aviva will match every individual donation you receive up to £250* – if someone gives £5, we’ll double it to £10. If they give £250, we’ll
match it, so the cause gets £500. *Eligibility criteria applies.

To maximise the amount you
raise, it’s important you reach
out to your supporters and tell them their donations can make
double the difference.


Make a difference

Reached your target? Congratulations! Remember to keep your supporters informed with the great things you’re doing and show them how their support is helping you to make a difference.

If you reach your original fundraising target early, you can set a stretch target and keep the momentum going! And, if you need more help in the future, you’re welcome to apply again (eligibility criteria applies).

Eligibility Criteria

Last updated 20th March 2024

About the Aviva Community Fund

Building stronger, more resilient communities across the UK: that's what we're striving towards at Aviva, and it's how we'll continue to help small charities and community causes.

We know the causes that make the biggest impact are those that are given the opportunity to test innovative ideas and explore new sustainable strategies without fear of risk. That's why the Aviva Community Fund backs the clever ideas that move communities forward and provides these amazing causes with vital support and resources.

Aviva will match each donation you receive up to £250. This means that if someone gives £5, we'll double it to £10. If they give £250, we'll match it, so the cause gets £500. Organisations can receive up to £50,000 in match funding and eligible causes can apply at any time.

Got an idea that will move your community forward? We've got your back.

Is your project eligible?

We know your time is precious and we want to make sure you put forward a project that meets our eligibility criteria. So, before submitting an idea, please have a read through our eligibility checklist. For the full terms and conditions that apply to the Aviva Community Fund, please see If there's anything you're unsure about, please have a look at our Help Centre for our FAQs, or contact us at [email protected].

Because we want to support forward-thinking causes that are helping to build stronger communities, your project should align with one of our Aviva funding areas.

All beneficiaries of your project must be in the UK.

Funding areas:

  1. Financial Wellbeing: helping people take control of their wellbeing by giving them the tools to be more financially independent and ready for anything
  2. Climate Action: Promoting healthy, thriving communities by preventing, preparing for and protecting against the impacts of climate change

If your Organisation's core mission is aligned to one of these key funding areas, then it is also acceptable for your Project to be fundraising to cover your Organisation's usual operational costs.

Temporary change from 15 January 2024: Financial Wellbeing boost

Everyday across the UK amazing local causes and national charities are helping people with their financial wellbeing. We recognise these organisations might be feeling more pressure at this time of year. That's why we're offering a one-off £500 fundraising boost for eligible Financial Wellbeing Projects. The first 200 Financial Wellbeing Projects that go live on the Fund Webpage from 15 January 2024 will receive a £500 boost from Aviva.

Projects must relate to the key funding area of Financial Wellbeing and must meet the usual Eligibility Criteria (see below section 4). A boost payment will contribute towards a Project’s Initial Funding Target. The terms in section 7 otherwise apply, including that All Or Nothing Projects must meet their Initial Funding Target by the end of their Fundraising Period to receive Pledges (including the boost payment).

To apply to the Fund, project owners must:

  • be age 18 or older
  • be a UK resident
  • be an authorised employee, volunteer, trustee, director or officer of the organisation
  • have authority from the organisation to apply to the Fund, and
  • use a UK IP address and not use a disposable email address.

Organisations must:

  • Be one of the following types of organisations:
    • Charity*
    • Charitable Incorporated Organisation (CIO);
    • Community Interest Company (CIC);
    • Company Limited by Guarantee (CLG); or
    • Community Amateur Sports Club (CASC); 
  • be based in the UK
  • have been operating for at least 12 months and have published financial data available
  • have an annual income of no more than £2 million (can be averaged over the last three financial years)
  • have a UK bank account in its own name
  • have a safeguarding policy (if the organisation supports children or vulnerable people)
  • be a living wage employer (if the organisation employs people)
  • have an active board of trustees or directors or management body

*Organisations set up as trusts (including charitable trusts) are not currently eligible to participate in the Fund.

The Fund does NOT support projects that:

  • benefit a single individual
  • have an outcome that is only accessible to people of a particular faith or belief, or
  • that are raising funds to provide people with cash grants or vouchers for goods/services.

Due diligence requirements

In addition to meeting the eligibility criteria, project owners need to satisfy some additional due diligence checks. They must:

  • upload a form of photo ID
  • provide details of the organisation's bank account
  • agree to the Aviva Community Fund terms and conditions and Crowdfunder's terms and conditions of funding.

And finally...

There will be no fees on donations by Aviva (including match funding) but there will be fees on public donations.

Aviva and Crowdfunder reserve the right, in their sole discretion, to exclude from the Fund project owners and organisations that do not meet the eligibility criteria or to reject submissions and projects that do not meet the eligibility criteria or are incomplete, incomprehensible, false or fraudulent. Aviva and Crowdfunder reserve the right, in their sole discretion, to remove project owners, organisations, submissions and projects from the Fund at any point.

For the full terms and conditions that apply to the Aviva Community Fund, please click here.


Did you know at Aviva, employees in the UK get up to 21 hours paid volunteering leave every single year?

If your organisation could benefit from volunteer support, you can tell us how we can help as part of your Aviva Community Fund application.

If the Fund isn't quite right for your project or organisation, you can still benefit from the Aviva volunteering programme. Tell us how we can help by filling out our volunteering opportunities form.

Recruit Aviva volunteers

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