Step 1: Take part
Applications are open all year, with quarterly funding rounds for eligible charities. Funding is available for fresh ideas looking to secure up to £50,000. Plus, our Knowledge Library and volunteer opportunities are available to all.
Step 2: Take a close look
Submissions for round 3 close at 23.59 on 19 July. When applying, you’ll see our new eligibility requirements – check these closely to make sure your idea meets the new criteria.
Step 3: Ready to take off
Submissions will be reviewed for eligibility. You can use this time to look through the support and resources on offer to help you prepare and make the most of your campaign.
Step 4: Take it away!
All Crowdfunder pages go live on 9 August. Causes can share projects with their networks of supporters to raise public donations.
Step 5: Take advantage of the fund
On 16 August projects open to Aviva Community Fund employee donations. Aviva employees will be able to view projects and between them will share out £250,000 of funding.
Step 6: Take your time
You have until 13 September to receive Aviva Community Fund donations. But don’t worry if you’ve not reached your fundraising target. You can keep your page open and continue public fundraising.
Step 7: Take it to the next level
Reached your fundraising target? Congratulations! You'll have the funds and a whole bunch of new supporters all wanting to help you make your idea a reality.
Step 8: Take them on a journey
People have donated, they’ve connected with your cause. They’ll be interested to see how things progress so be sure to keep your donors informed and engaged with the great things you’re achieving.
You have the option to set your project target up under one of two models:
Keep what you raise - meaning you get all pledges made by the end date, regardless of whether your initial funding target has been met, but you cannot continue fundraising beyond this date
All or nothing - meaning you have to reach your funding target by the end date but do have the option to continue fundraising if your target has not been met.
It’s therefore vital that you consider carefully what funding target you want to set. Too low and you won’t be able to realistically bring your idea to life; too high and you may be needlessly pushing your ambitions out of reach.
Telling your story
Your Crowdfunder page is your platform for sharing your story to potential donors. Take care to explain your idea as clearly and succinctly as possible. Consider what photographs would help tell your story and whether a video would help you explain. Key points you’ll need to articulate are:
• What your organisation does
• What your project is and the challenge it aims to address
• How your project is an innovative step forward
• How much funding you need and how it will be spent
You can find a lot more help with creating a powerful project page below.
If you haven’t already, please check to make sure your idea falls within our eligibility criteria. To take part your project must:
All beneficiaries must be in the UK.